My journey and my vision
Graphic designer and art director at the service of the message of the biggest international brands, I have chosen to devote myself to expressing my own message through my creations, which for me is like a breath of fresh air, a necessity.
I will say that I have the idea that my message(s) must be embodied by works. I therefore always want my creations to be the result of a first intellectual conception, then, conceived in an offbeat mode, in order to offer many levels of reading
I pay particular attention to the medium of dematerialized art for a fundamental reason: the concept of dematerialization.
Because according to my view, art has always been a reflection of humanity and I consider that art now has a branch that reflects it even in an unsuspected way in its destiny.
Fred Frapa “Lepal”
The best-known brands for whom I created
Dubaï Sport Council,
various City Hall…
AUTOMOTIVE & INDUSTRY
GMS & FOOD
Nestlé (group and companies),
Unilever (group and companies),
General Mills (group and companies),
AFTER MARKET AUTOMOTIVE
"My postulate is essentially to find an expression to speak of this pure primary information which supports everything."
The essence of my artistic expression is to give an emotional imprint to the search for the meaning of life and to a certain extent to express what I perceive from it for myself. This search is, in my opinion, the true quest of everyone. The absence of a search for meaning seems to be a choice.
My life journey led me to realize that it was impossible for me to reconcile my need for artistic expression, my desire to offer personal reflections and the illusion of being able to integrate it into a productive function subject to the contemporary consciousness.
This rupture allows me an uncompromising discourse on my observation of a society that would like to impose its model of consciousness and a simple function on the individual by giving him the illusion of meaning by flattering his vanity. The meaning offered by what I consider to be spirituality, the pure primary information that sustains everything, is replaced by the only glorified organic function, that trap of humanity from the beginning.
In conclusion, I will say that the social function of my passage through the materiality with which we interact, physically, is to bear witness to what I consider to be a need for transcendence and metaphysical consciousness, like a grid of analysis, certainly very personal, of what the path of the other can be, like a benevolent and playful beacon, to help on the way, which is ultimately in my opinion the essence of the creative act.
As a child of the 70s, I was culturally nourished by video games, fantastic films and as a good geek proud of it, this culture is my universe of expression. Through my works, whatever the tools of expression, what I offer you is a journey into my universe.